... not money.
... not fame.
... not the design work itself.
It is being part of a community! All of the above are definitely driving factors as well, but they all fall through, if there is no strong community to tie the people in.
Driven by the trend for individualisation and public display of creative output, consumer engagement seems unbroken in this digital age. Easy access to design tools makes self-expression effortless. The fashion industry is especially swamped with wannabe designers who increase competition for professionals. And, even though fast fashion is flooding global markets, there is an emerging trend of consumer interference that is having an impact on society and traditional R&D - crowdsourcing.
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