Fashion in the Hands of People Who Wear it - Crowdsourcing and Crowdfunding in One Go!

I just found a new venture that tried combing crowdsourcing and crowdfunding in an attempt to create a risk-free business. On www.sewlovestore.com people are asked to submit designs, comment on others and vote for projects that then get produced. So far nothing new. But what then is requested of the community is to place a pre-order on the items they want to buy.
I guess the two founders saw the potential of crowdsourcing comminuties being able to provide good designs and demand at the same time and where hoping to reduce their own investments. Unfortunately, there wasn't much traffic on the site and seems as though project sourcing has come to a halt.

 

However, in this little video on their business idea it becomes clear what they want to achieve and why they want people to participate. They want to:
... stop the cycle of fashion dictated upon the consumer.
... enable the consumers to express their true self through fashion created by themselves.
... control where and how fashion is being produced.

The incentive for the designers, apart from producing an item they want, is:
... their name on the tag.
... royalties on sales of the item.
... being part of a community of people who want to change the world of fashion.