Freitag, 19. Juli 2013

Contest or Crowdsourcing?

http://www.ecouterre.com/modcloth-unveils-crowdsourced-u-s-made-make-the-cut-collection/
The fashion retailer ModCloth is often referred to as one of the few companies that know how to make use of crowdsourcing. Three years ago they launched their "Make the Cut: Premiere Collection" which was sourced and selected from customer submissions. ModCloth gave the final vote to Facebook users. The winning designers got a prize of $500 and their name printed on the garment.
The question is: Is this actual crowdsourcing or a simple design contest with customers being the final jury?
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2 Kommentare:

  1. Anonym20. Juli 2013 um 17:28

    Maybe both! According to your last post on the OED definition, Modcloth crowdsourced the design process by "obtaining it via the internet" while making it a design competition at the same time. They probably had to promise people a prize in order to motivate them to send in their sketches.

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  2. Unknown20. Juli 2013 um 19:36

    I think you're right. However, this also means that any product related and company orchestrated online competition is in fact crowdsourcing!:-)

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